Continuum of Care to Accept Cryptocurrency Donations on #CryptoGivingTuesday, set for Nov. 30, 2021

FOR IMMEDIATE RELEASE 

Media Contact:
Deborah Cox, MS
Vice President, Development and Marketing                    
203.562.2264 x236

Continuum Announces Capability to Accept Cryptocurrencies Donations

NEW HAVEN, CT – November 29, 2021 – Continuum of Care, a registered 501(c)3 nonprofit organization based in New Haven, will accept charitable donations in Bitcoin and other cryptocurrencies throughout its end-of-year fundraising campaign, beginning with #CryptoGivingTuesday on November 30. 

Since 2019, #CryptoGivingTuesday has fostered a culture of philanthropy among cryptocurrency users, a demographic which now exceeds 220 million worldwide. Similar to Giving Tuesday, which falls on the same day, #CryptoGivingTuesday helps organizations like Continuum promote their causes to potential supporters—in this case, the donations come in cryptocurrency, rather than cash, credit card, or check. 

Given the rise in value and popularity of cryptocurrencies like Bitcoin, Continuum, a behavioral health nonprofit, chose to diversify its revenue streams by accepting crypto donations in 2021. 

“We’re excited to move into the cryptocurrency space,” says Patti L. Walker, President and CEO at Continuum. “This Giving Tuesday, we’re looking forward to welcoming new supporters to join our mission of rebuilding lives.”

Continuum will be joined in #CryptoGivingTuesday fundraising efforts by its partner, The Giving Block, which provides technological solutions and support to charities that want to accept cryptocurrency donations. Supporters can donate crypto to Continuum at: www.ContinuumCT.org/Crypto.

For more information, contact Deborah Cox at 203.562.2264 x236.

###

ABOUT CONTINUUM
Since 1966, Continuum of Care has helped rebuild the lives of adults with severe and persistent mental illness and/or intellectual disabilities by providing comprehensive housing, home support services, and outpatient clinical care so they may live as fully and independently in the community as possible. The majority of Continuum’s clients and patients live well below the federal poverty level. Each year, the organization rescues approximately 250 individuals from homelessness and it serves approximately 2,100 people across the State of Connecticut.  Continuum of Care, Inc., is a not-for-profit, 501(c)(3) organization.  For more information, contact: Continuum of Care, 109 Legion Avenue., New Haven, CT 06519 | 203.562.2264 |  www.ContinuumCT.org.

ABOUT THE GIVING BLOCK
The Giving Block equips nonprofits to fundraise cryptocurrencies like Bitcoin, providing education, training and a technical solution. For nonprofits who choose to go the extra mile, they advise on crypto fundraising strategies, and/or pair nonprofits up with partner crypto organizations, elevating fundraising and awareness outcomes. Ultimately, they help nonprofits build a cryptocurrency fundraising program, and a brand in the cryptocurrency industry.

Contact: 
info@thegivingblock.com   
www.thegivingblock.com